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Description
Originally established in 1969, the Department of Commerce was tasked with encouraging growth in California's economy, including boosting tourism. Tourism boomed in the Golden State during the second half of the twentieth century, as the population grew and automobile traffic increased following World War II. Public service announcements such as the ones on this audio recording helped advertise California's natural resources and other tourist destinations such as the cities of San Francisco and Los Angeles, injecting capital into the Golden State's economy. The audio clips were also used to disseminate information regarding events and issues that could negatively impact tourism, such as the energy crisis of the early 1970s. Includes nine 30-second public service campaign shorts produced by the California Department of Commerce in the early 1970s, showing the 'Mother Lode,' 'Central Valley,' 'Southern California,' 'San Diego,' Central Coast,' 'Shasta/Lassen Area,' 'San Francisco,' 'Energy Crisis,' and 'Anti Litter.' Container annotations: Cut No. 1: Mother Lode Cut No. 2: Central Valley Cut No. 3: Southern California Cut No. 4: San Diego Cut No. 5: Central Coast Cut No. 6: Shasta/Lassen Area Cut No. 7: San Francisco Cut No. 8: Energy Crisis Cut No. 9: Anti Litter Produced by: Jerry Vorpahl and Associates, Sacramento. Recorded at: Bill Rase Studios. Announcer: Bill Wittman.
Type
sound
Format
Copy 1/4 inch audio tape
Form/Genre
Public service
Extent
1 Tape of 1 00:05:58
Identifier
F3698:215 car_000044
Language
English
Subject
Energy Tourism
Place
San Diego (Calif.) San Francisco (Calif.) Shasta County (Calif.)
Provenance
California State Archives California Revealed is supported by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian.
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