Article by Charles Handy on the doughnut principle and creativity. Handy recommends that, instead of bottling up all the creativity in an organization, organizations should treat insiders like outsiders and follow the doughnut principle, managing their outcomes rather than their actual processes. Handy identifies this work order as the doughnut principle of management, which, he notes, substitutes effectiveness for efficiency and, properly implemented, provides both incentive and opportunity to workers.
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