Doheny Memorial Library, Los Angeles, CA 90089-0189 Public Domain. Release under the CC BY Attribution license--http://creativecommons.org/licenses/by/3.0/--Credit both “University of Southern California. Libraries” and “California Historical Society” as the source. Digitally reproduced by the USC Digital Library; From the California Historical Society Collection at the University of Southern California Send requests to address or e-mail given USC Libraries Special Collections specol@usc.edu
Description
Photograph of a Quadra/Motion billboard in Los Angeles, 1981. This three dimentional, animated billboard is lit by high intensity lights. Six four sided piramids are gimbled to fold and refold against each other creating a six surfaced area. The folding part of the sign is shown in its partially rotated or changing position. The surface shown is illustrated with a bottle of gin a glass with a cherry in it and gth lettering "Gibley's Gin". Lettering on The left side of the billboard is roman using bold, medium and a light type face. The top line Mix Well-Mix With is a light upper and lower case letter on a narrow dark dark panel with rounded ends. "Gibley's" is a dark medium weight letter on the light background. The next line is most likely a different colored light panel (different from the background color) similar to the top pannel with a light roman letter. This line consists of the words of "Gin-Vodka-Rum". The billboard was designed in Quadra/Motion by motion marketing international and manufactured by heath & Co. who probably own the billboard and rent the location on a monthly lease to gilbey's gin. A hand lettered billboard this size in 1979 would rent for one thousand dollars a month, some locations in Los Angeles such as Sunset Boulevard would cost more. Photoprint reads: "This is most likely a free standing sign at a busy intersection (because their are two signs at an odd angle) such as Santa Monica Boulevard and Westwood Boulevard".
Type
image
Format
1 photograph : photoprint, b&w 21 x 26 cm. photographic prints photographs
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