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Description
Nephews of Joseph Di Giorgio, immigrant founder of the Di Giorgio empire, discuss expansion from fruit and vegetable marketing organization to a diversified corporation adapting padrone system to sophisticated distribution operation. ROBERT DI GIORGIO (1911-1991), chief executive officer, talks about family origins, operations of a tightly integrated fruit company, 1920-1962, corporate diversification, land and water issues, acquisition of Tree Sweet, S&W Fine Foods, Inc., and others, 1956-1983. JOSEPH A. DI GIORGIO (1908-1989), horticulturist and viticulturist, discusses labor problems of the 1940s and late 1960s, wine industry interest, family, and farming, 1928-1966.
Oral History Center, The Bancroft Library, University of California, Berkeley California Revealed is supported by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian.
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