This is an interview with Peter Drucker conducted by Karen Linkletter on July 11, 2005. The majority of the interview concerns Drucker’'s audience. According to Drucker, his writings have been the most commercially successful in Japan, Korea, Brazil, and China, while Europe has generally been his least successful market. He goes on to explain that his works are only reluctantly accepted in academia, which he attributes to a political division between the liberal arts and business schools, rendering his emphasis on management as a liberal art as unpalatable to either end of the spectrum. Drucker concludes by describing the redesign of a US Army pack, which weighed too much for infantrymen to carry. Drucker began by asking, “What is the function of this pack?” and found that the shape of the pack and how it was carried was more important than its weight.
Drucker, Peter F. (Peter Ferdinand), 1909-2005 Linkletter, Karen E Interviews Japan Success Europe Business schools United States. Army Art, Japanese Books Brazil Management Sony Corporation
Place
Claremont (Calif.)
Source
Original audio CD: Drucker Archives; Box 101B, Video Recordings: Peter Drucker Interviews, July 11, 2005 - Claremont, CA, disc 1
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