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Video recording of day 3, tape 1, of Strategic Management 301, a four-day course about the fundamental concepts of service sector management, taught by Jack Shaw. Shaw begins by asking for feedback from the students about the class. He goes on to discuss how to develop strategies, and the importance of aligning costs with pricing. Shaw also emphasizes alignment with customer values, and cities Electronic Data Systems (EDS) as a company wherein the process component took over, and it lost touch with its customers. He also recommends that managers should inspire knowledge workers, not control them.
Drucker, Peter F. (Peter Ferdinand), 1909-2005 Graduate students Classrooms Classroom environment Knowledge workers Management Strategy Strategic planning Values Marketing Senge, Peter M Electronic Data Systems Corporation Shaw, John C Peter F. Drucker Graduate School of Management Perot, Ross
Original VHS: Drucker Archives; MGT 301: Strategic Management of the Service Enterprise by Jack Shaw, Day 3, Tape 1, August 19, 1998