Doheny Memorial Library, Los Angeles, CA 90089-0189 Public Domain. Release under the CC BY Attribution license--http://creativecommons.org/licenses/by/3.0/--Credit both “University of Southern California. Libraries” and “California Historical Society” as the source. Digitally reproduced by the USC Digital Library; From the California Historical Society Collection at the University of Southern California Send requests to address or e-mail given USC Libraries Special Collections specol@usc.edu
Description
Photograph of a newspaper advertisement for the California Fruit Growers Exchange, ca.1920. The advertisement consists of a paragraph of information at center surrounded by the outline of an orange. In the lower right corner is a drawing of the distinctive wooden crates used by the California Fruit Growers Exchange. The text of the ad reads as follows: "Ask for California Oranges in this style box. Then because oranges vary -- demand the best to be had -- packed by California Fruit Growers Exchange -- a co-operative organization which includes 4,000 owners of the most highly cultivated California orange groves. The Exchange markets only the pick of the crop -- selected, hand-picked, tree-ripened, full-flavored, cleaned and sorted oranges. This box is your protection. Oranges are prescribed by physicians for their tonic value -- as an aid to digestion, and because of their laxative action, they give balance to any meal. California Navel Oranges are Seedless".
Type
image
Format
1 photograph : photonegative, b&w 21 x 26 cm. negatives (photographic) photographs manuscripts
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