Peter Drucker writes to Carolina Biquard to offer her further advice on partnerships and joint ventures. He begins by suggesting that she consult a copy of "Leader to Leader" which contains articles concerning partnerships. He goes on to advise her to think of a partnership as if it was a marketing relationship with the partner as the costumer.
Drucker, Peter F. (Peter Ferdinand), 1909-2005 Fundación Compromiso Peter F. Drucker Foundation for Nonprofit Management Partnership Hesselbein, Frances Johnston, Robert Biquard, Carolina
Source
Copy of letter: Drucker Archives; DVD of PDFs, Letters about Fundación Compromiso 1994-2005, Page 123
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