Skip to main content

Image / "Discount Street" sign originally intended to read "Viscount Street", Los Angeles, 1958

Have a question about this item?

Item information. View source record on contributor's website.

Title
"Discount Street" sign originally intended to read "Viscount Street", Los Angeles, 1958
Date Created and/or Issued
circa 1958-02-12
Publication Information
University of Southern California. Libraries
Contributing Institution
University of Southern California Digital Library
Collection
Los Angeles Examiner Collection, 1920-1961
Rights Information
Contact: Special Collections, Doheny Memorial Library, Libraries, University of Southern California, Los Angeles, CA 90089-0189; specol@usc.edu
Doheny Memorial Library, Los Angeles, CA 90089-0189
USC Libraries Special Collections
University of Southern California
specol@usc.edu
Description
Photograph. "On the original tract map, the street name was shown as 'Viscount Street.' But, when eleven families moved into their new homes they were surprised to find the sign on the corner post reading 'Discount Street.' Somebody pulled a booboo. So, Mrs. M.J. Balma of 3301 Discount, Alhambra -- half of the street is in that community, the other in Los Angeles -- circulated a petition to have the name changed. Yesterday, the homeowners announced that Alhambra had approved the petition, but now they need action from Los Angeles. 'It just wouldn't do to have one section as 'Viscount' and the other remain 'Discount,'' one homeowner commented. 'Besides, we're getting tired of being dubbed '20 per cent Alley' by our friends and neighbors.'" -- Examiner clipping attached to verso, dated 12 Febraury 1958.
Streetscape. Horizontal photography.
Type
image
Format
1 photograph : photoprint, b&w
photographic prints
photographs
Identifier
examiner-m3010
EXM-P-S-LOS-ANG-CIT-STR-017
http://doi.org/10.25549/examiner-m3010
http://thumbnails.digitallibrary.usc.edu/EXM-P-S-LOS-ANG-CIT-STR-017.jpg
Subject
Balma
Los Angeles--City--Streets--Signs & Repair
Time Period
circa 1958-02-12
Place
-118.15964,34.06913
-118.15878,34.06885
-118.15971,34.06871
-118.16068,34.06887
Alhambra
California State University Los Angeles
California
Los Angeles
USA
Viscount Street & Westmont Drive
Source
3-1275-02805-9146 [Barcode]
EXM-P-S-LOS-ANG-CIT-STR-017 [Original Filename]
Subjects 320 [Print Box]
University of Southern California [Contributing entity]
Relation
Los Angeles Examiner Photographs Collection, 1920-1961
Los Angeles Examiner Prints Collection, late 1920's - 1961
examiner-m4404

About the collections in Calisphere

Learn more about the collections in Calisphere. View our statement on digital primary resources.

Copyright, permissions, and use

If you're wondering about permissions and what you can do with this item, a good starting point is the "rights information" on this page. See our terms of use for more tips.

Share your story

Has Calisphere helped you advance your research, complete a project, or find something meaningful? We'd love to hear about it; please send us a message.

Explore related content on Calisphere: