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This is side a of tape 4, from day two, of the Annual Drucker Symposium of 1990. For the majority of the recording, Drucker discusses the competent executive of the 1990s. According to Drucker, management’s field of vision needs to change from a focus on what goes on inside to organization to working outside. He recommends that executives look beyond a company’s customers and consider the people who should be a company’s customers but are not, and why. He warns that niche positions are vulnerable to becoming mainstream or obsolete, and advises against waiting for reports, because they do not provide statistically significant data in real time. Drucker then goes on to discuss the need to increasingly manage businesses in contemplation of a global economy. He argues that big companies no longer offer opportunities for young people, and advises young people to work only three to five years at a big company to gain training and experience. He then states that American business is entering a period of extreme protectionism, in which social policy will dominate economic policy.
Drucker, Peter F. (Peter Ferdinand), 1909-2005 New York University. Graduate School of Business Administration Global economy and development Executives Lectures and lecturing Management Annual Drucker Symposium
Original cassette tape: Drucker Archives; Box 68, Audio Recordings, Cassette Tapes, 4 Drucker 4/26/90 AM: #4 side a