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This is the fifth track of an interview series with Peter Drucker about innovation and entrepreneurship, conducted by Fred Harmon. Drucker and Harmon discuss the first three of Drucker’s four entrepreneurial strategies: “fustest with the mostest” (quickly becoming the leader in a market), “hitting them where they ain’t” (exploiting competitor weaknesses), and finding specialized economic niches that are unlikely to be challenged. Drucker divides “hitting them where they ain’t” into creative imitation and entrepreneurial judo (exploiting the bad habits of market leaders).
Drucker, Peter F. (Peter Ferdinand), 1909-2005 Harmon, Frederick G Interviews Innovation Entrepreneurship Civil war Computers Competition International Business Machines Corporation Markets Bell Telephone Company Leaders
Original audio CD: Drucker Archives; Box 101B, Video Recordings: Peter Drucker: Innovation and Entrepreneurship: The Practices and Principles, track 5, undated.