Moving Image / Lecture by Peter Drucker, 1974-01-15, cassette 2, side 4

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Title: Lecture by Peter Drucker, 1974-01-15, cassette 2, side 4
Creator: Drucker, Peter F. (Peter Ferdinand), 1909-2005
Contributor: Hocker, A. William (donor)
Date Created and/or Issued: 1974-01-15
Publication Information: The Drucker Institute
Contributing Institution: Claremont Colleges Library
Collection: Drucker Archives
Rights Information: All rights are retained by The Drucker Institute. For permission to use this item, contact The Drucker Institute, https://www.drucker.institute/about/drucker-archives/
Description: Peter Drucker discusses the following during his lecture: advertising that follows your market; posh stores in poor countries for the upper crust of very rich people; shopping centers; getting paid for scarce knowledge; strategic alternatives; asking yourself what do you need; and physical technology. The recording begins with the lecture in progress.
Type: moving image
Format: video/f4v
Identifier: dac01207_0002.f4v
http://ccdl.claremont.edu/cdm/ref/collection/dac/id/5011
Language: English
Subject: Lectures and lecturing
Drucker, Peter F. (Peter Ferdinand), 1909-2005
Advertising
Stores, Retail
Consumers
Footwear
Shopping centers
Marketing research
Technology
Japan
Source: Original compact disc: Recorded Lectures by Professor Peter Drucker, 1974-1975; Drucker Archives; Box 102; MTG 5, Tape 2; JAN 15 1974; cassette 2, side 4
Relation: Drucker Archives - https://ccdl.claremont.edu/digital/collection/dac

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