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Image / Out of the West, Extra Fancy Pears, Santa Clara Pear Association, Santa …

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Title
Out of the West, Extra Fancy Pears, Santa Clara Pear Association, Santa Clara, California
Date Created and/or Issued
1929-1940
Contributing Institution
History San Jose Research Library
Collection
History San Jose Online Catalog
Rights Information
Please contact the contributing institution for more information regarding the copyright status of this object.
Description
The romantic illustration of a ship sailing into the sunset evocates romantic images of the Pacific Ocean. Crate labels frequently featured whimsical or romantic imagery. Fruits were often displayed in their crates in grocery stores and markets, so crate labels were designed to stand out and appeal to the customer's eye. Note that this label does not include any image of the actual product. According to information provided by Walter Brown in 2012, whose uncle ran Brown Ranch: 200-acre Brown Ranch (1929-1940) was started by Alfred L. Brown and run by Walter George Brown. Sons Walter and George worked on the ranch, which employed about 30 people year-round (100 during harvest). They operated two locations - one near Great America, and the other near First Street. The two labels were "Out of the West" which they sold to Blue Anchor Fruit Exchange in Sacramento, and "Palo Alto" which was created after the Santa Clara Pear Association was established.
Type
image
Identifier
DB92F3B4-1722-4ED1-9780-501439606520
1997-209-93
Subject
Muirson Label Company
Out of the West Pears
Pears
Fruit
Fruit crate labels
Fruit industry
Fruit-culture--California
Ships

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