Doheny Memorial Library, Los Angeles, CA 90089-0189 Public Domain. Release under the CC BY Attribution license--http://creativecommons.org/licenses/by/3.0/--Credit both “University of Southern California. Libraries” and “California Historical Society” as the source. Digitally reproduced by the USC Digital Library; From the California Historical Society Collection at the University of Southern California Send requests to address or e-mail given USC Libraries Special Collections specol@usc.edu
Description
Photograph of an advertisement for Mercury Aviation Company, located at DeMille Field, ca.1925. At the time there were three DeMille Fields in Los Angeles. A bi-plane with people looking out the windows is depicted centrally. Above are the words, "Flying", in large block letters with wings atached and the words "The New Industry". Below, a map features Los Angeles with arrows pointing three different directions, each with one of the following locations, San Diego, San Francisco, and Chicago. Further below is what appears to be a silhouette of an industrial city with smoke stacks, powerlines, and oil derricks, with the words "Mercury Avation Co., De Mille Field, Los Angeles, California". Photoprint reads: "As illustrated in the picture, DeMille operated three fields in the LA area. #2 (not shown) was north of the Wilshire/Fairfax intersection. At the time (early 1920s), DeMille was the largest aviation operator in the LA area and his thoughts began to turn toward the establishment of a scheduled airline to San Francisco and San Diego".
Type
image
Format
2 photographs : photonegative, photoprint, b&w 13 x 10 cm., 20 x 25 cm. negatives (photographic) photographic prints photographs
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