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This is part one of an interview with Peter Drucker about innovation and entrepreneurship, conducted by Fred Harmon. Drucker discusses systematic entrepreneurship, which involves systematically looking at the sources of innovation. According to Drucker there are seven sources of innovative opportunities, four of which are within an industry or organization, and three outside of it. Drucker describes three of the internal opportunities (the unexpected, incongruities, innovation based on process need), and uses the IBM personal computer as an example of the unexpected, Khrushchev’s misunderstanding of American car culture to illustrate incongruities, and Japanese robotics as a solution to a looming blue collar labor shortage to demonstrate innovation based on process need.
Drucker, Peter F. (Peter Ferdinand), 1909-2005 Harmon, Frederick G American Management Association Interviews Innovation Entrepreneurship Entrepreneurs International Business Machines Corporation Khrushchev, Nikita Sergeevich, 1894-1971 Blue collar workers Baby boom Japan Industries Computers Citibank (New York, N.Y.) McDonald's Corporation General Motors General Electric Company
Original audio CD: Drucker Archives; Box 101B, Video Recordings: Peter Drucker: Innovation and Entrepreneurship: The Practices and Principles, track 1, undated.