Peter Drucker discusses the following during his lecture: converting a strategy into a plan; focusing on what makes a significant difference to your customer; the two questions asked by General George Marshall and General Douglas MacArthur; committing resources to allow plans to become action; sloughing off the old as the key to doing something new; and building systematic abandonment in order to be able to innovate. The recording begins with the lecture in progress.
Lectures and lecturing Drucker, Peter F. (Peter Ferdinand), 1909-2005 Case studies Merck, George W. (George Wilhelm), 1894-1957 Merck Institute for Therapeutic Research Marshall, George C. (George Catlett), 1880-1959 MacArthur, Douglas, 1880-1964
Source
Original audio cassette: Recorded Lectures by Professor Peter Drucker, 1974-1975; Drucker Archives; Box 102; Lecture 7 Business Policy, Tape 1; cassette 10, side 2
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