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Image / Parade of fashion held at the Cocoanut Grove

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Title
Parade of fashion held at the Cocoanut Grove
Alternative Title
Los Angeles Herald Examiner Photo Collection
Date Created and/or Issued
1938
Contributing Institution
Los Angeles Public Library
Collection
Los Angeles Public Library Photo Collection
Rights Information
Images available for reproduction and use. Please see the Ordering & Use page at http://tessa.lapl.org/OrderingUse.html for additional information.
Description
The massive 500-room Ambassador Hotel, designed by renowned architect Myron Hunt, opened for business in 1921 on the site of a former dairy farm. It occupied 23.7 acres at 3400 Wilshire Boulevard, bordered by 8th Street, Catalina Street, and nearly to Mariposa Avenue. The hotel served as the stomping grounds for a staggering list of Hollywood legends, heads of state, and an endless list of famous personalities from the 20th Century. It is said that as many as seven U.S. Presidents stayed at the Ambassador, from Hoover to Nixon, along with heads of state from around the world. A pivotal moment in world history happened in 1968, when Robert F. Kennedy was shot in a pantry off of the Embassy Room (and died 25 hours later), following his California Primary victory speech. The death of RFK coincided with the beginning of the hotel's demise. The Schine family had owned the Ambassador for about 50 years, until its doors were closed on January 3, 1989 after 68 years of service, selling for 4 million. The landmark hotel was eventually demolished between late 2005 and early 2006.
Gathered here from all over the nation to get a preview of the newest and smartest Los Angeles-made styles, buyers are shown viewing the parade of fashion at the climax of the Fashion Fortnight held in the Cocoanut Grove. On the runway Ruth Stevens models a spring negligee of white jersey embroidered with rhinestones. It has the new lowered waistline and the jersey is draped across the shoulders to fall at the back in a long train. The Fashion Fortnight was sponsored by the Los Angeles Associated Apparel Manufacturers. Photo dated: January 27, 1938.
Type
image
Format
1 photograph :b&w
Photographic prints
Identifier
00040690
Herald Examiner Collection
HE-000-336 4x5; HE Box 5051.
CARL0000044746
http://173.196.26.125/cdm/ref/collection/photos/id/12575
Subject
Los Angeles Associated Apparel Manufacturers
Cocoanut Grove (Los Angeles, Calif.)
Ambassador Hotel
Fashion shows--California--Los Angeles
Models (Persons)--California--Los Angeles
Herald-Examiner Collection photographs

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