This is side A of the first tape from the annual Drucker Symposium of 1979. Dale Zand is the moderator, and William Guth is a guest speaker. In this segment, Drucker discusses strategies for success in different industries, including air travel, pharmaceuticals, and banking. He discusses the importance of learning how to run a business in turbulence and uncertainty because that is the “normal” state of human affairs. He also emphasizes the importance of abandoning a project that does not work since “you can’t milk a cow very long without feeding it”, you just end up wasting resources for tomorrow on maintaining yesterday.
Drucker, Peter F. (Peter Ferdinand), 1909-2005 Zand, Dale E Guth, William D New York University. Graduate School of Business Administration Books Management Organizations Universities and colleges Strategy Strategic planning Hospitals Marshall Plan Planning Chrysler Corporation Japan Business Banks and banking Airplanes Shipping Travel Economic development Production and logistics Markets Communication Economists Entrepreneurs Pharmaceutical industry Organized abandonment Theory of the business Profit impact of marketing strategy Annual Drucker Symposium
Source
Cassette tape: 1979 Peter Drucker Symposium Day 1, Tape 1, side a; 1979-04-17; Box 68, audio recordings - cassette tapes
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