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Description
Interior of a Mode O'Day dress shop. Dresses line the racks. There is a loveseat. Fitting rooms, with curtains for privacy, are located between racks of dresses. A sign above the dresses reads: "To promote your charm, wear a Mode o' Day frock. Especially design[ed] for y[ou]. Mode o' [Day]." "Mode O’Day manufactured moderate-priced women’s clothing, marketing its goods in its own retail outlets throughout the western United States, usually on the main streets of small towns. Mode O’Day’s clothes were comfortably mid-Western, without the glamorous image of Southern California fashion." From: Los Angeles, California. Arcadia Publishing, p. 94 (http://books.google.com/books?id=rKrXXzJ1afMC&lpg=PA94&ots=Ymznjsu49a&dq=mode%20o%20day&pg=PA94#v=onepage&q=mode%20o%20day&f=false). The downtown store was located at 93 S. First Street. Other locations included Los Gatos, Valley Fair Shopping Center, and Sunnyvale. Scanned with Microtek Scanmaker 1000XL Pro; as a 600 dpi TIFF image in 8-bit Grayscale. Auto Level image processing applied and compressed into JPEG format using Photoshop CS3.
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