Peter Drucker advises his students on the planning process during a lecture on the next society. He encourages them to begin the journey with the destination and not with the starting point. He then talks about money management, education, counting and sampling, and social security. Rudolph Estrada, a student in the course, discusses his career in the Small Business Administration and banking industry. Drucker goes on to critique his presentation and says great achievers are usually monomaniacs. Efren Saenz, another student in the course, makes a presentation about his work at Rain Bird and the need to prepare for the changes of tomorrow. Drucker critiques his presentation and suggests starting with the market and then at core competencies since core competencies are only important for certain things. He then goes on to explain the reasons why one outsources. The video begins with the lecture in progress. The lecture continues beyond the length of the tape recording.
Lectures and lecturing Planning Education Surveys Social security Life expectancy United States. Small Business Administration Entrepreneurship Banks and banking Teaching Successful people Rain Bird Sprinkler Manufacturing Corporation Prices Core competencies Business planning Knowledge workers Contracting out Hospitals
Source
Color videocassette: The Next Society, 10-13-01; ¾ inch VHS cassette; Box 90
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