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The printed description on the back of this card declares, "Sacramento, Metropolis of Superior California
Sunshine, Fruit and Flowers, Hotel St. Francis Tenth and I
Apartment Rooms." In 1913 when this postcard was mailed, the gentlemen matching the names on the front (I. Schad, William M. Tryon, Thomas Schad) were the Vice-President, Secretary and President of Plaza Realty Corporation and maintained their business and residence in the hotel.