Doheny Memorial Library, Los Angeles, CA 90089-0189 Public Domain. Release under the CC BY Attribution license--http://creativecommons.org/licenses/by/3.0/--Credit both “University of Southern California. Libraries” and “California Historical Society” as the source. Digitally reproduced by the USC Digital Library; From the California Historical Society Collection at the University of Southern California Send requests to address or e-mail given USC Libraries Special Collections specol@usc.edu
Description
Photograph of an advertisement for the latest Southern Pacific news and travel bargains to Chicago, [s.d.]. Two trains can be seen drawn towards the top, while a small map of routes across the United States is visible at left towards the bottom. A drawing of a "Pullman Maid" can be seen towards center, while a drawing of a dog-sled team is visible at right. Photonegative sleeve reads, "S.P. Lord Thomas J. Logan. Printed". Advertisement reads [part 1 of 5]: "Latest Southern Pacific News and Travel Bargains to Chicago for $52.50. Plain un-frilled transportation that saves you $50.97. And here is how you save money: The regular one-way fare to Chicago is $79.84. Lower berth from San Francisco to Chicago is $23.63. Total $103.47. Saving of this drastically reduced, special coach fare: $50.97." Advertisement reads [part 2 of 5]: "Similar low fare tickets to all Eastern points will be on sale February 1 to March 2. From the East they will be in effect March 15 to April 30. Following are some examples. Chicago $52.50. Boston $86.23. New York $83.06. New Orleans $47.00. St. Louis $47.50. St. Paul $50.00. Denver $30.00. East of Chicago, St. Louis, Memphis and New Orleans these coach-fare tickets are good in sleeping cars. A lot of people are buying this plain, simple, transportation and are going East in warm, clean, reclining-chair cars, with a big saving in money. The 'Pacific Limited,' 68 hour train to Chicago, leaves Ferry Station daily at 4 p.m. It is well equipped for this coach-fare trip. An All-Day Lunch car (like a cafeteria or coffee-shop), in addition to regular Diner, serves meals at surprisingly moderate prices. -- Four Routes for Travel to the East. See 'Marti Gras' On Your Way East. New Orleans, always a fascinating city, takes on new interest during January and February. From January 7 to February 12 the famous Marti Gras holds sway. Days and nights of gay revelry, America's greatest spectacle. Take advantage of Southern Pacific's alternate routes and visit New Orleans on your winter trip East. On the Sunset Route, through Los Angeles, Phoenix, a stop-over in El Paso if you wish. (Juarez, old Mexico, is just 5 minutes distant)... across Texas and Louisiana to New Orleans... you travel all the way through Southern Sunshine. From New Orleans you have your choice of trains to mid--west or eastern destination via Southern Pacific steamship to New York. Or you can go directly east via Omaha to Chicago over the Overland Route. The Shasta and Golden State Routes offer further choice. Go one way, return another. On one roundtrip ticket you travel through half of the United States. Visit where you will. See a sector of America new to you." Advertisement reads [part 3 of 5]: "Typically San Franciscan. The 'Overland Limited' -- transcontinental flyer, San Francisco to Chicago in 61 1/4 hours -- acknowledged itself as completely San Francisco's own last week when it added Chinese Maids to its service staff. The speed, the careful refinement, the deft service of this great train have always complimented San Francisco. Now that the city's cosmopolitan flavor has invaded its Pullmans it becomes 'typically San Franciscan.' Leaves Ferry Station 6 p.m. -- Davenport 4000, The Voice of Southern Pacific. At any time, day or night, complete travel information is as near as the nearest telephone. Just call Davenport 4000. Ask for 'Service Bureau' and put your question. 'What's the next train to Burlingame?' 'What's the best connection from Chicago to Jackson, Michigan?' Local train time or the complete itinerary of a trans-continental tour can be jotted down in a moment or two. How, when, and how much to anywhere. Tickets and Pullman reservations delivered to your home or office if you wish. -- Money Savers! $13 to Los Angeles (Coach Fare). Train speed, comfort and safety at low cost. Good on trains carrying coaches except the 'Daylight'. Four convenient trains leaving at: 8:00, 8:40, 11:40 a.m. 9:00 p.m. $15 to Portland (Coach Train). Special coach trains. Comfort and speed at low cost. Reclining chairs, All-Day Lunch cars, also Diner with moderate prices. 50 lbs. free baggage. Lv. 7 p.m. Ar. Portland 8:20 p.m. Via new Cascade line." Advertisement reads [part 4 of 5]: "Famous Westerners, 'The Cascade.' A famous westerner -- this 'Cascade' -- noted for its swift, powerful drive through the mountains that gave it name. As you ride, at times the mile-high on timbered-canyon edge, along shores of sparkling mountain lakes, close to glorious Mount Shasta, you feel that the sweep and beauty of the Oregon--California Cascades has given something more than a name to this train. You sense the spirit of the west, this train so spectacularly traverses. Famed as a leader in speed -- San Francisco to Portland in 22 hours -- in luxury of appointment, the 'Cascade' serves those who appreciate the finest in train travel. Leaves Ferry Station 6:20 p.m. -- The 'Owl' drives out on its 11,000th run. The 'Owl' has just passed its thirtieth birthday. As a veteran in the San Francisco - Los Angeles service, its life has been an interesting one. It has witnessed, been a faithful helper in, a big state's development. Now the 'Owl' is one of the famous four inter--city train--hotels that nightly move a part of San Francisco to Los Angeles. Overnight, business shifts its locale 500 miles with no human energy wasted, no business hours lost. The 6 p.m. 'Owl,' the 6:15 p.m. 'Sunset,' the 8 p.m. 'Lark,' the 8:20 p.m. 'Padre' all get you to Los Angeles in time to start early the business day. The 7:45 a.m. 'Daylight,' down the coast by the day, the 8:40 a.m. 'San Joaquin' down the valley, offer sightseeing trips as famous as California. Other trains at 8:00, 11:40 a.m. and 9 p.m." Advertisement reads [part 5 of 5]: "A Department Store of Transportation. 'Choice' is the keynote of Southern Pacific service. It's your choice of trains to Sacramento to Los Angeles, to the Northwest. Your choice of four great routes to the East. Southern Pacific is a great department store of transportation. It can fit you out in the kind of transportation you want. If price is the main consideration Southern Pacific can furnish low-cost transportation with such special fares as the coach-fares between San Francisco, Los Angeles & Portland, & to the East. Moderate price meals in All-Day Lunch cars (like cafeterias or coffee-shops). If you want the utmost in luxury, speed, & refinement of service, a score of famous leaders are at your command. And it is easy to shop in Southern Pacific. Just call DAvenport 4000. Ask for 'Service Bureau.' Travel specialists will help you find what you want. -- Dog Derby leads Winter Sports, Tahoe - Truckee. At Tahoe, and Truckee, interest is now centered on the glinting-eyed, sturdy dogs in training for the Dog Derby, February 10, 11 & 12. Dog teams from Alaska, Canada and various points of the United States have gathered for the winter sports celebration. Tud Kent, 'Scott' Allen and other famous racing drivers are now busy conditioning their dogs in the Sierra snows. Overnight Pullmans leave San Francisco daily for these delightful resorts. In beautiful setting you'll find all those sports that only snow can bring. 5 day weekend fare: Tahoe, $13.10 Truckee, $11.10 Yosemite (16-day limit), $17.00. Special Dog Derby fare, Feb. 8 to 12: Tahoe & back, $9.00. Truckee & back, $8.00. -- Southern Pacific Four Great Routes. San Francisco Offices -- 65 Geary Street Ferry Station Third Street Station. Phone DAvenport 4000. Berkeley Office -- Shattuck Avenue Station -- Phone BErkeley 0019. University Avenue Station -- Phone BErkely 0798. Oakland Offices -- 13th & Broadway 16th Street Station 1st & Broadway Station. Phone LAkeside 1420."
Type
image
Format
1 photograph : photonegative, b&w 18 x 13 cm. negatives (photographic) photographs
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