Expositional statements by Peter F. Drucker exploring the managing process. Drucker uses Universal Electronics as a case study. As the president of Universal Electronics, Julian DeRoche, approached retirement age, and sought to expand the international market for the business, company executives began searching for his replacement. The staff vice-president at Universal came up with four divisions for the expansion of the company, and selected Dr. Federigo Manzoni, an Italian lawyer with whom Universal had already been in collaboration, to succeed DeRoche. However, Manzoni rejected the staff vice-president's plan for Universal's expansion. The prompt asks readers to consider why Manzoni would reject the plan and why the plan may differ from traditionally proper organizations for international business.
Drucker, Peter F. (Peter Ferdinand), 1909-2005 European common market (1955- ) DeRoche, Julian Manzoni, Federigo Universal Electronics
Source
Expositional statements by Peter F. Drucker exploring the managing process. Drucker uses Universal Electronics as a case study; Drucker Archives; Box 60, Folder 5; 3 pages
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