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Traffic stopper
Alternative Title
Valley Times Photo Collection
This project was supported in whole or in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian
Made accessible through a grant from the John Randolph Haynes and Dora Haynes Foundation and Photo Friends
Date Created and/or Issued
Contributing Institution
Los Angeles Public Library
Los Angeles Public Library Photo Collection
Rights Information
Images available for reproduction and use. Please see the Ordering & Use page at for additional information.
Photograph was edited for publication purposes
Photograph caption dated August 10, 1964 reads, "That's the new word for 'blockbuster,' meaning a best selling paperback." The article partially reads, "'Blockbuster' is the word that appears on nearly all paperback reprints of hard cover best sellers. Pyramid Books was tired of it. So the publishing house had a contest in search of a new word, offered a prize of $250, and Sherman Oaks bookseller Mrs. Roberta Whitehead won it. The new word is 'traffic-stopper.' Mrs. Whitehead, who is buyer and manager of Exodus Book Store, said she thought of 'traffic-stopper just off the top of my head.'"
1 photographic print :b&w ;26 x 21 cm.
Photographic prints
Valley Times Collection
HCNVT_d016_f23_i33; A-003-539 4x5
Express highways--California, Southern
Automobiles--California--Los Angeles
Street lighting--California--Los Angeles
Traffic congestion--California--Los Angeles
Valley Times Collection photographs

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