This project was supported in whole or in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian Made accessible through a grant from the John Randolph Haynes and Dora Haynes Foundation and Photo Friends
Photograph was edited for publication purposes Photograph caption dated August 10, 1964 reads, "That's the new word for 'blockbuster,' meaning a best selling paperback." The article partially reads, "'Blockbuster' is the word that appears on nearly all paperback reprints of hard cover best sellers. Pyramid Books was tired of it. So the publishing house had a contest in search of a new word, offered a prize of $250, and Sherman Oaks bookseller Mrs. Roberta Whitehead won it. The new word is 'traffic-stopper.' Mrs. Whitehead, who is buyer and manager of Exodus Book Store, said she thought of 'traffic-stopper just off the top of my head.'"
Type
Image
Format
1 photographic print :b&w ;26 x 21 cm. Photographic prints
Express highways--California, Southern Automobiles--California--Los Angeles Street lighting--California--Los Angeles Traffic congestion--California--Los Angeles Valley Times Collection photographs
If you're wondering about permissions and what you can do with this item, a good starting point is the "rights information" on this page. See our terms of use for more tips.
Share your story
Has Calisphere helped you advance your research, complete a project, or find something meaningful? We'd love to hear about it; please send us a message.
