Article by Peter F. Drucker on the international and multinational expansion of retail businesses, and what successful retail business practices necessitate. Drucker notes that new, successful retailers shun shopping centers and instead build free-standing stores or go into minimalls, offering Wal-Mart as a prime example of this business phenomenon. New, successful retailers primarily aim at a new market niche and a sharply defined personality profile for their consumer. Alongside this development is the elimination of the traditional idea of service in retail. The new incentive is for consumers/customers to have information concerning what they want and need, and where to find it in a store, without the assistance of store employees. Finally, Drucker highlights the shift to shopping online and the consequences of that consumer transformation.
Drucker, Peter F. (Peter Ferdinand), 1909-2005 Wall Street Journal Aldi Ikea (Firm) Benetton (Firm) Body Shop (Firm) Wal-Mart (Firm) Toys "R" Us (Firm) Tengelmann (Firm) Sam's Club Ahold (Firm)
Source
Article by Peter F. Drucker on the international and multinational expansion of retail businesses, and what successful retail business practices necessitate, July 15, 1993; Drucker Archives; Box 110, Folder 3; 1 page
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