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New Valley store
Alternative Title
Valley Times Photo Collection
Miller, Bob
This project was supported in whole or in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian
Made accessible through a grant from the John Randolph Haynes and Dora Haynes Foundation and Photo Friends
Date Created and/or Issued
Contributing Institution
Los Angeles Public Library
Los Angeles Public Library Photo Collection
Rights Information
Images available for reproduction and use. Please see the Ordering & Use page at for additional information.
Photograph was edited for publication purposes
Photograph caption dated June 3, 1964 reads, "Verna Felton, honorary mayor of North Hollywood, turned an oversized key to formally unlock the doors of Alpha Beta market's seventh Valley store at Victory Boulevard and Vineland Avenue this week. Participating in the ceremony were, from left, Russell Quisenberry, president of the North Hollywood Chamber of Commerce; Fred S. Cantrell, Alpha Beta's retail operations manager, and Joe Sewell, store supervisor."
1 photographic print :b&w ;21 x 26 cm.
Photographic prints
Valley Times Collection
Felton, Verna,--1890-1966
Quisenberry, Russell A.,--1893-1966
Alpha Beta Company
Alpha Beta Company--Employees
North Hollywood Chamber of Commerce--Presidents
Supermarkets--California--North Hollywood (Los Angeles)
Supermarkets--California--Los Angeles--Employees
Voice actors and actresses--United States
Actresses--United States
Municipal officials and employees, Honorary--California--North Hollywood (Los Angeles)
Businessmen--California--Los Angeles
Dedications--California--North Hollywood (Los Angeles)
North Hollywood (Los Angeles, Calif.)
Group portraits
Portrait photographs
Valley Times Collection photographs

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