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Title
Drucker symposium day 2 – "the changing market- myth & realities" - tape 4, side a, 1987-04-30
Creator
Drucker, Peter F. (Peter Ferdinand), 1909-2005
Contributor
New York University
Zand, Dale E
Guth, William D
Date Created and/or Issued
1987-04-30
Publication Information
The Drucker Institute
Contributing Institution
Claremont Colleges Library
Collection
Drucker Archives
Rights Information
For permission to use this item, contact The Drucker Institute, https://www.drucker.institute/about/drucker-archives/
Description
This is side A of the fourth tape from the annual Drucker Symposium of 1987. This recording is from the AM session of day two, on April 30, 1987. Sam Craig is the moderator. The topic for this section is, market segmentation: myths and realities. Drucker discusses changes in health care markets, financial markets, and specialized global markets. He also discusses decentralization in education and the change in value and labor hours of blue collar workers over time. Some important points he covers are what can lead to success and failure in marketing, what shoppers are looking for and the significance of knowing who are your non-customers. He also states that income is no longer the biggest motivation in the ways people spend their money.
Type
moving image
Format
video/f4v
Identifier
dac01776_0001.f4v
http://ccdl.claremont.edu/cdm/ref/collection/dac/id/4945
Language
English
Subject
Drucker, Peter F. (Peter Ferdinand), 1909-2005
Lectures and lecturing
New York University. Graduate School of Business Administration
Craig, C. Samuel
Markets
Market segmentation
Health
Medical care
Finance
Economics
Physicians
Medicine
Organization
United States. Internal Revenue Service
Hospitals
Consumers
Nurses
Decentralization in management
World War II
Education
University of Michigan
Demography
Blue collar workers
Wealth
Taylor, Frederick Winslow, 1856-1915
Leisure
Labor unions
Macy's (Firm)
Gimbel Brothers
Marketing
Pharmacy
Sears, Roebuck and Company
Investments
Germany
Banks and banking
Real property
Zand, Dale E
Guth, William D
Innovation
Annual Drucker Symposium
Source
Cassette tape: 4/30/87 Drucker Symposium day 2 - "The Changing Market- Myth & Realities" tape 1 of 2 AM session 1; 1987-04-30; Box 68, audio recordings - cassette tapes
Relation
Drucker Archives - https://ccdl.claremont.edu/digital/collection/dac

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