Image / Hyping beer requires a thick skin these days

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Title: Hyping beer requires a thick skin these days
Alternative Title: Los Angeles Herald Examiner Photo Collection
Creator: Mullen, Mike
Contributor: Made accessible through a grant from the John Randolph Haynes and Dora Haynes Foundation
Date Created and/or Issued: 1981
Contributing Institution: Los Angeles Public Library
Collection: Los Angeles Public Library Photo Collection
Rights Information: Images available for reproduction and use. Please see the Ordering & Use page at http://tessa.lapl.org/OrderingUse.html for additional information.
Description: Photograph caption reads: "A Texas beer firm employed 300 timid, nearsighted and piglike creatures to help introduce its product to Southern California yesterday. Thirty two-person teams consisting of local bar or disco patrons, coached 30 armadillos down a 50-foot course to the finish line in Century City in races sponsored by Lone Star beer. Above, Suzy Brush encourages "Texas," ...". Photograph dated: March 8, 1981.
Type: Image
Format: 1 photographic print :b&w ;26 x 21 cm.
Photographic prints
Identifier: 00084286
Herald Examiner Collection
HH_b022_f1_i1
CARL0002882191
http://173.196.26.125/cdm/ref/collection/photos/id/25840
Subject: Lone Star Brewing Company
Racing--California--Los Angeles
Beer industry--California--Los Angeles
Armadillos--California--Los Angeles
Century City (Los Angeles, Calif.)
Los Angeles Herald-Examiner photographs
Herald-Examiner Collection photographs

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