All rights are retained by The Drucker Institute. For permission to use this item, contact The Drucker Institute, https://www.drucker.institute/about/drucker-archives/
Richard Ellsworth, professor of management at Claremont Graduate University, sets up a mock lecture to be filmed. He begins by discussing consumer loyalties to a specific product or cause, and the importance of a team working together towards the same objective. He explains what to do when a company asks an employee to do something that’s wrong. Ellsworth discusses the history of the Peter F. Drucker School of Management, and how it was founded. He ends the lecture by talking about how a company can benefit by supporting a cause.