This project was supported in whole or in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. Made accessible through a grant from the John Randolph Haynes and Dora Haynes Foundation and Photo Friends.
Title supplied by cataloger. In 1948, newspaper columnist Steve Ellingson had an idea. Watching his wife sew one day, he wondered if the concept of sewing patterns could be adapted to woodworking. Why not make full-size, traceable patterns for complex or curved project parts which could take some of the difficulty out of project building? So he drafted the first project and launched U-Bild Woodworking Plans. Ellingson enlisted television stars and other celebrities to help sell his product. Today, more than 60 years later, U-Bild is still selling essentially the same product Ellingson first developed. Photograph caption dated April 30, 1964 reads "Sewing goes faster if everything is at your finger tips. The items shown here with NBC's actress Francine York were designed for your convenience. To obtain the full-size patterns for building the pieces shown and listed above, send coin, check or money order to Steve Ellingson, Valley Times TODAY Pattern Dept., P.O. Box 2383, Van Nuys, Calif., 91409. No. 253 Folding sewing cabinet, $1; No. 272 Portable sewing machine cabinet, $1; No. 347 Princess chair, 50c. also available booklet picturing over 300 projects, each 50c."
Type
image
Format
1 photographic print :b&w ;26 x 21 cm. Photographic prints
York, Francine NBC Television Network--Employees U-Bild Inc Women--California--San Fernando Valley Television actors and actresses--United States Actresses--United States Mail-order business--California--San Fernando Valley Business enterprises--California--San Fernando Valley Woodwork--California--San Fernando Valley Sewing machines--California--San Fernando Valley Sewing--Equipment and supplies Tables--California--San Fernando Valley Chairs--California--San Fernando Valley Gestures San Fernando Valley (Calif.) Portrait photographs Valley Times Collection photographs
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