This project was supported in whole or in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian Made accessible through a grant from the John Randolph Haynes and Dora Haynes Foundation and Photo Friends
Photograph was edited for publication purposes Photograph article dated May 29, 1963 partially reads, "The biggest luncheon attraction since the advent of blue plate specials is ringing cash registers in Valley restaurants. Unlisted on any menu, the three-letter attraction is credited by one Northridge restaurant operator with doubling his business. 'We started lingerie fashion shows about a year ago after seeing the success they had at the Golden Violin on the Sunset Strip,' says Herb Gross, owner of Jo Jo's restaurant in Northridge. 'Our first shows, with clothes, increased business about 20 per cent - then we took the clothes off and business doubled,' says Gross."
Type
image
Format
1 photographic print :b&w ;26 x 21 cm. Photographic prints
Jo Jo's (Restaurant : Los Angeles, Calif.) Fashion shows--California--Los Angeles Restaurants--California--Los Angeles Luncheons--California--Los Angeles Lingerie--California--Los Angeles Women--California--Los Angeles Men--California--Los Angeles Interiors--California--Northridge (Los Angeles) Northridge (Los Angeles, Calif.) Valley Times Collection photographs
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