This project was supported in whole or in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian Made accessible through a grant from the John Randolph Haynes and Dora Haynes Foundation and Photo Friends
Photograph was edited for publication purposes In 1948, newspaper columnist Steve Ellingson had an idea. Watching his wife sew one day, he wondered if the concept of sewing patterns could be adapted to woodworking. Why not make full-size, traceable patterns for complex or curved project parts which could take some of the difficulty out of project building? So he drafted the first project and launched U-Bild Woodworking Plans. Ellingson enlisted television stars and other celebrities to help sell his product. Today, more than 60 years later, U-Bild is still selling essentially the same product Ellingson first developed. Photograph caption dated January 30, 1964 reads "Any contoured chaise is relaxing, but this one will be doubly comfortable if you build it yourself. NBC's Eileen O'Neill shows what can be done with a pattern, wood, furniture pad and some home tools. Just trace the pattern on wood, saw out parts and assemble them. The wheels make it easy to move. For the pattern, send 75 cents in coin, check or money order for Pattern 125 to Steve Ellingson, Valley Times TODAY Pattern Dept., P.O. Box 2383, Van Nuys, Calif."
Type
image
Format
1 photographic print :b&w ;21 x 26 cm. Photographic prints
O'Neill, Eileen NBC Television Network--Employees U-Bild Inc Women--California--San Fernando Valley Television actors and actresses--United States Actresses--United States Mail-order business--California--San Fernando Valley Business enterprises--California--San Fernando Valley Woodwork--California--San Fernando Valley Outdoor furniture--California--San Fernando Valley Lounge chairs--California--San Fernando Valley San Fernando Valley (Calif.) Portrait photographs Valley Times Collection photographs
If you're wondering about permissions and what you can do with this item, a good starting point is the "rights information" on this page. See our terms of use for more tips.
Share your story
Has Calisphere helped you advance your research, complete a project, or find something meaningful? We'd love to hear about it; please send us a message.