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Description
This postcard shows the Roosevelt Highway (later Pacific Coast Highway) stretching westward from Santa Monica to Pacific Palisades, with Malibu in the background. The Lighthouse opened in 1927 and was a restaurant and cafe, and later the lifeguard headquarters. It marks the spot where the Long Wharf once projected into the Bay. Printed on reverse: More cars and less parking characterize this summer day on the Coast Highway. The Pacific Palisades Bathhouse has given way to the Lighthouse, which doubles as a bathhouse and a restaurant. The Lighthouse was sold to Will and Betty Rogers in the early 1930s. Betty Rogers eventually gave the site to the state, which named it Will Rogers Sate Beach. Written on reverse: "Dear Sister and Brother, How are you and why don't you drop a line now and then. Would like to hear from u. We have been on this Highway many times. One more pretty drive. W.J.C."
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