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Article by Peter F. Drucker for Research Management, Volume XXVIII No. 5, September-October, 1985. Drucker outlines the principles of innovation, maintaining that one can learn to innovate systematically by analyzing opportunities. He recommends that innovations start small, focus on a specific need, and be of the present. Drucker goes on to explain the conditions necessary for innovation, and concludes by characterizing successful innovators as people who often look to minimize risks.