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Article in the Wall Street Journal on the five most severe mistakes companies make that harm their success. Drucker indicates that these mistakes include the worship of high profit margins and premium pricing, mispricing a new product, cost-driven pricing, slaughtering tomorrow's opportunity on the altar of yesterday, and feeding problems while starving opportunity. Drucker closes the article stressing that all one can achieve through problem-solving is damage containment if the five mistakes are not addressed. Last, taking advantage of business opportunities, and making sure a corporation has the staff to address them, is necessary before a business can address problems.
Drucker, Peter F. (Peter Ferdinand), 1909-2005 Wall Street journal General Motors Sears, Roebuck and Company IBM computers Xerox Corporation Canon Chrysler automobile Volkswagen automobiles Toyota automobiles Nissan automobile
Article in the Wall Street Journal on the five most severe mistakes companies make that harm their success, October 21, 1993; Drucker Archives; Box 110, Folder 3; 1 page