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Moving Image / Drucker Alumni Day 1998

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Title
Drucker Alumni Day 1998
Creator
The Peter F. Drucker Graduate School of Management
Date Created and/or Issued
1998-05-02
Publication Information
The Drucker Institute
Contributing Institution
Claremont Colleges Library
Collection
Drucker Archives
Rights Information
For permission to use this item, contact The Drucker Institute, https://www.drucker.institute/about/drucker-archives/
Description
Video recording of the tenth annual Drucker Alumni Day. John Maguire gives a short presentation on what has changed at Claremont Graduate University between 1981 and 1998. Jill Barad gives a presentation on brand management, using Mattel Toys and Barbie as a case study. Brand discusses market segmentation, social responsibility, and the globalization of Barbie. A panel consisting of Vijay Sathe, Constance Rossum, and Richard Ellsworth then comment on Barad’s presentation.
Type
moving image
Format
mp4
Identifier
dac02484
http://ccdl.claremont.edu/cdm/ref/collection/dac/id/7764
Language
English
Subject
Mattel, Inc
Barbie dolls
Marketing
Advertising
Advertising campaigns
Claremont Graduate University
Maguire, John David
Sathe, Vijay
Ellsworth, Richard R
Rossum, Constance
Coca-Cola Company
McDonald's Corporation
India
Branding (Marketing)
Brand name products
Television
Barad, Jill
Peter F. Drucker Graduate School of Management
Shaw, John C
Place
Claremont (Calif.)
Source
Original VHS: Drucker Archives; Drucker Alumni Day 1998, May 02, 1998
Relation
Drucker Archives - https://ccdl.claremont.edu/digital/collection/dac

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