This project was supported in whole or in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian Made accessible through a grant from the John Randolph Haynes and Dora Haynes Foundation and Photo Friends
Photograph was edited for publication purposes The Modugno brothers were owners of the Sylmar-based Modugno Brothers Distributing Co., distributors for Anheuser-Busch. Well-known for their athleticism while playing football for San Fernando High School, the brothers were highly active in local civic groups as well, including the American Legion and Elks Club. Frank Modugno was especially active with the San Fernando Chamber of Commerce and served as President in 1958. He was also active with the Kiwanis Club, Boy Scouts, and DARE program. He served on the board of trustees for Holy Cross Community Hospital in Mission Hills and acted as the foundation president for Mission College in Sylmar. He was named San Fernando's Man of the Year in 1966 and in 1996 a new stretch of 1st Street, built along the Sylmar Metrolink station was renamed "Frank Modugno Drive," in honor of his many contributions to Sylmar and San Fernando. Photograph caption dated May 9, 1957 reads, "Ed Cox, seated left, president, West Valley Associated Chambers of Commerce, is shown lunching with officials of Falstaff Brewing Corp. Seated with Cox is Carl Vollmer, vice president and director of marketing. From left, standing, are Frank Modugno, distributor; Larry Shermoen, West Valley distributor, and Alvin Griesedieck Jr., advertising director."
Type
image
Format
1 photographic print :b&w ;21 x 26 cm. Photographic prints
Modugno, Frank West Valley Associated Chambers of Commerce--Presidents Falstaff Brewing Corporation Falstaff Brewing Corporation--Employees Beer industry--California--Los Angeles Distributors (Commerce)--California--Los Angeles Beer--California--Los Angeles Businessmen--California--Los Angeles Men--California--Los Angeles Luncheons--California--Los Angeles Eating & drinking--California--Los Angeles Group portraits Portrait photographs Valley Times Collection photographs
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