Peter Drucker lectures about the information-based organization. During his talk, he discusses: electronic fields, the scientific publisher Springer in Heidelberg, open university, the drastic change in distribution, Charles II and patents, and competition. Jose, a student in the course, talks about the pass along rate of “Recycler” magazine and the importance of using key words in business advertisements on the Internet. The video begins with the lecture in progress.
Lectures and lecturing Advertising Periodicals Internet Patents Marketing channels Intellectual property Competition Monopolies
Source
Color videocassette: Information-Based Organization by Peter F. Drucker; November 15, 1997; Tape 2 of 2, V-DS11; 1:12:00; ¾ inch VHS cassette; Box 85 Video Recordings: VHS tapes
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