Article by Peter F. Drucker in the Wall Street Journal concerning the need to strengthen nonprofits through innovative management techniques. Drucker indicates that America's nonprofits have the potential to become America's social sector, equal in importance to the government as well as business sectors. Drucker proceeds to discuss the surplus of jobs available in the nonprofit sector and how nonprofits are becoming more innovative. In order for nonprofits to succeed in contemporary society, Drucker states that nonprofits must manage themselves as well as the best managed nonprofits do; nonprofits must focus on raising money; and, last, a change is needed in the way nonprofits are perceived and handled by government and government bureaucracies.
Drucker, Peter F. (Peter Ferdinand), 1909-2005 Wall Street Journal American Heart Association American Mental Health Foundation Alcoholics Anonymous Salvation Army Samaritans International Rescue Committee
Source
Article by Peter F. Drucker in the Wall Street Journal concerning the need to strengthen nonprofits through innovative management techniques, December 19, 1991; Drucker Archives; Box 110, Folder 3; 1 page
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