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Image / Olympic Boulevard near Soto Street

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Title
Olympic Boulevard near Soto Street
Alternative Title
Los Angeles Photographers Photo Collection;
Date Created and/or Issued
1950
Publication Information
Foster and Kleiser Company
Contributing Institution
Los Angeles Public Library
Collection
Los Angeles Public Library Photo Collection
Rights Information
Images available for reproduction and use. Please see the Ordering & Use page at http://tessa.lapl.org/OrderingUse.html for additional information.
Description
Title supplied by cataloger.
The Sears, Roebuck & Company Mail Order Building, located in Boyle Heights, was built in 1927 as a distribution center for the company's mail order department. It was designed in the Art Deco style by the architectural firm of George Nimmens Company and was constructed by Scofield Engineering-Construction Company in record-breaking time: a mere 6 months, at a cost of $5,000,000. On completion, the building had nine stories and a basement, a 226-foot Art Deco tower, and a total floor area of approximately 11 acres. The Sears building was one of the largest in Los Angeles, and it attracted more than 100,000 visitors in the first month of operation. In May of 1991 after 64 years of operation, Sears announced that it would close its regional distribution center in Boyle Heights, and its doors were officially closed in January 1992 - eliminating 585 full-time, and 775 part-time jobs. Considered to be one of the iconic landmarks of LA's Eastside, it has been the subject of several renovation proposals since the mid-1990s. The Boyle Heights Sears building was designated Historic-Cultural Monument #788 in August 2004, and was listed in the National Register of Historic Places on April 21, 2006 - #05001407.
Looking west down Olympic Boulevard from just east of Soto Street in Boyle Heights. Seen are the Shull & Phillips tire shop (left) which sells Associated Oil gas, a Foster and Kleiser billboard for United States Rubber Company (Uniroyal) tires, the Sear's Building and a Coca-Cola delivery truck (right). Photograph dated January 5, 1950.
Type
image
Format
1 negative :safety ;13 x 18 cm.
Photographic safety negatives
Identifier
00104358
Blackstock Negative Collection; Los Angeles Photographers Collection;
GPC_b47_f2_i43
CARL0005204036
http://173.196.26.125/cdm/ref/collection/photos/id/117406
Subject
Shull & Phillips (Los Angeles, Calif.)
United States Rubber Company
Coca-Cola Company
Sears, Roebuck and Company
Associated Oil Company
Department stores--California--Boyle Heights (Los Angeles)
Stores & shops--California--Boyle Heights (Los Angeles)
Service stations--California--Boyle Heights (Los Angeles)
Signs and signboards--California--Boyle Heights (Los Angeles)
Streets--California--Boyle Heights (Los Angeles)
Tires--California--Los Angeles
Automobiles--California--Los Angeles
Advertising--Tires--California--Los Angeles
Electric lines--Poles and towers
Art deco (Architecture)--California--Boyle Heights (Los Angeles)
Lost architecture--California--Boyle Heights (Los Angeles)
Los Angeles Historic-Cultural Monuments
Olympic Boulevard (Los Angeles, Calif.)
Boyle Heights (Los Angeles, Calif.)
Los Angeles Photographers Collection photographs
Blackstock Collection photographs
George Nimmens Company

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