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Image / Birch plywood featured in cradle

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Title
Birch plywood featured in cradle
Alternative Title
Valley Times Photo Collection
Contributor
This project was supported in whole or in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian
Made accessible through a grant from the John Randolph Haynes and Dora Haynes Foundation and Photo Friends
Date Created and/or Issued
1963
Contributing Institution
Los Angeles Public Library
Collection
Los Angeles Public Library Photo Collection
Rights Information
Images available for reproduction and use. Please see the Ordering & Use page at http://tessa.lapl.org/OrderingUse.html for additional information.
Description
Photograph was edited for publication purposes
In 1948, newspaper columnist Steve Ellingson had an idea. Watching his wife sew one day, he wondered if the concept of sewing patterns could be adapted to woodworking. Why not make full-size, traceable patterns for complex or curved project parts which could take some of the difficulty out of project building? So he drafted the first project and launched U-Bild Woodworking Plans. Ellingson enlisted television stars and other celebrities to help sell his product. Today, more than 60 years later, U-Bild is still selling essentially the same product Ellingson first developed.
Photograph caption dated March 7, 1963 reads "NBC television actress Joan Chandler shows this do-it-yourself baby's cradle made of birch plywood. It can be built with casters and is designed for a standard-size mattress. The pattern for this cradle gives instructions on how to paint little lambs attached to the side. To obtain the pattern, send $1 to Steve Ellingson, Valley Times TODAY Pattern Dept., P.O. Box 2383, Van Nuys, Calif."
Type
Image
Format
1 photographic print :b&w ;26 x 21 cm.
Photographic prints
Identifier
00130994
Valley Times Collection
HCNVT_d036_f15_i14
CARL0005521248
http://173.196.26.125/cdm/ref/collection/photos/id/61566
Subject
Chandler, Joan
NBC Television Network--Employees
U-Bild Inc
Women--California--San Fernando Valley
Infants--California--San Fernando Valley
Television actors and actresses--United States
Actresses--United States
Mail-order business--California--San Fernando Valley
Business enterprises--California--San Fernando Valley
Woodwork--California--San Fernando Valley
Cradles--California--San Fernando Valley
San Fernando Valley (Calif.)
Portrait photographs
Valley Times Collection photographs
Time Period
1961-1970

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