This image may be protected by Copyright Law (Title 17 U.S.C.). Copyright restrictions applying to the reproduction and use of this image are available from the Sacramento Public Library.
Description
This circa 1955 photograph captures staff from Sacramento’s National Broadcasting Company affiliate, KCRA. Powered by its 573-foot-high television tower, the station went on the air on September 3, 1955 during a time when there were 57,000 television receivers in the Sacramento Valley. This made KCRA – located on Ninth and D Streets – the primary media outlet for 60 percent of the Valley’s families. For a region of California that was characterized by isolation, by the end of the 1950s there was not a single spot in the Sacramento Valley that could hide from a television picture.
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