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During Peter Drucker’s lecture regarding the effective manager he begins by discussing his work with General Motors Company and Pontiac during the post-World War II period. He describes the contrasting cultures of Pontiac and GMC, tracing them back to each company’s unique circumstances of origination. He then discusses General Electric during this time period and explains that the company was concerned with science and employing scientists. He compares the company culture of GE to that of Sears and Roebucks who at that time prided themselves on being merchants and showing interest in nothing other than the company. Drucker goes on to warn his students to be aware of the ecology of their institutions because each institution has a unique personality and prejudices. He then advises that they must learn to ask four questions of themselves. What are my strengths? What kind of a person am I? How do I learn? How do I work? He goes on to state that results are results regardless of whether or not they were the intended results. The video begins with the lecture in progress.