Text / J-M Prepares for Era of Greater Competition

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Title: J-M Prepares for Era of Greater Competition
Creator: Johns-Manville Corporation
Date Created and/or Issued: 1948
Publication Information: Johns-Manville Corporation
Los Angeles : Occidental College Library, 2012
Contributing Institution: Occidental College Library
Collection: Henry (Bill) Collection
Rights Information: Property and literary rights reside with the Occidental College Library. For permission to reproduce or publish, please contact Special Collections.
Description: In 1948, CBS canceled the Johns-Manville sponsored "Bill Henry and the News" due to a change in their scheduling policy. This report discusses radio advertising strategy, and how the CBS cancellation, and the subsequent move to MBS, effect public perception of the company.
Type: text
Format: Administrative reports
Identifier: http://ark.cdlib.org/ark:/13030/c8tq60jn
schen-0091
Language: English
Subject: Henry, William Mellors, 1890-1970
Johns-Manville Corporation
Radio--History--20th century
CBS Broadcasting Inc
Mutual Broadcasting System
Source: Bill Henry Collection
Radio, Television, and Film (1939-1968)
Occidental College Library

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