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The sign reads "BERKELEY MOTOR CYCLE GARAGE," but the business was best known as Berthelsen Motorcycles, Antone Berthelsen owner. The location is 2032 San Pablo Avenue in West Berkeley. At least nineteen people of all ages and and eight motorcycles are in view. The pennant reads: "INDIAN S. F. 1915." The sign on the side of the building says "CYCLERY."