Public domain Material in the public domain. No restrictions on use.
Description
Black and white photograph of an advertisement for the city of Mission Viejo and its residential housing developments. The illustration is a photograph of a man and woman standing in front of a movie marquee at Cinema Viejo movie theater. The man is straddling the driver's seat of a tandem bicycle and looking at the woman who is standing next to him and has her arm propped on his shoulder while looking at a sheet of paper that she's holding. The marquee reads, "Ben Gazzara, Ernest Borgnine, Neptune Factor, PG, Battle for the Planet of the Apes." There is also a thumbnail map in the lower right corner of the advertisement that shows the location of Mission Viejo with respect to local freeways and coastal cities as well as the location of the mentioned housing developments within Mission Viejo. The text of the advertisement reads, "Ride your bike to Saturday night. Mission Viejo, where "home" is a "hometown" again. Bet you haven't done that in years ... a warm spring evening, the kids staying with some friends, nice night to take in a movie. Even better when you don't have to fight traffic, pay for parking , then walk six bloxcks. When we planned Mission Viejo, we had a feeling people liked things "kind of close by", so that a bike would put you right in the heart of town. A little old fashioned, maybe, but we liked the idea. And we were right. Because now it costs more in gas to get there than it does to get in the theater ... and you miss all that nice fresh air. (Mission Viejo is nestled in the gentle ountains of Orange County ... the air really is fresh). And besides the theater, we have thoses fabulous recreation centers, parks, schools, shopping plazas, and a $5 million hospital. It's all part of our town, Mission Viejo. And it's all yours when you live here ... Aliso Villas Townhomes from $24,495, New Madrid from $43,750, New Barcelona from $30,950, The Casta del Sol Active Retirement Neighborhood from $30,995, Castille from $34,200. By Mission Viejo Company, builders of America's most successful new communities. Terms and prices are subject to change without notice. Equal Housing Opportunities." Beneath the ad is printed, "Job # 24-1435, 7 col x 18", Register, 2/17/74." Ad was likely published in the Orange County Register.
Planned communities--California--Mission Viejo Advertisements--California--Mission Viejo Housing--California--Mission Viejo Housing developments--California--Mission Viejo Photographic prints--California--Mission Viejo Maps--California--Mission Viejo Couples Tandem bicycles Motion picture theaters--California--Mission Viejo Marquees Mission Viejo Company Cinema Viejo (Mission Viejo, Calif.) Casta del Sol (Mission Viejo, Calif.) Aliso Villas New Madrid New Barcelona Castille Homes
Place
Mission Viejo (Calif.) Casta del Sol (Mission Viejo, Calif.) Cinema Viejo (Mission Viejo, Calif.) Aliso Villas (Mission Viejo, Calif.) New Madrid (Mission Viejo, Calif.) New Barcelona (Mission Viejo, Calif.) Castille (Mission Viejo, Calif.)
If you're wondering about permissions and what you can do with this item, a good starting point is the "rights information" on this page. See our terms of use for more tips.
Share your story
Has Calisphere helped you advance your research, complete a project, or find something meaningful? We'd love to hear about it; please send us a message.
