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Image / Salvar la cosecha es tanto como ganar una batalla al enemigo

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Title
Salvar la cosecha es tanto como ganar una batalla al enemigo
Creator
Helguera, Jesus
Spain, Dirección General de Bellas Artes
Spain, Ministerio de Instrucción Pública y Bellas Artes
Date Created and/or Issued
between 1936 and 1939
Contributing Institution
UC San Diego, Special Collections and Archives
Collection
Spanish Civil War Posters
Rights Information
Unknown
Constraint(s) on Use: This work may be protected by the U.S. Copyright Law (Title 17, U.S.C.). Use of this work beyond that allowed by "fair use" requires written permission of the copyright holder(s). Responsibility for obtaining permissions and any use and distribution of this work rests exclusively with the user and not the UC San Diego Library. Inquiries can be made to the UC San Diego Library program having custody of the work.
Use: This work is available from the UC San Diego Library. This digital copy of the work is intended to support research, teaching, and private study.
Description
DP269.15.H45 1936
Soldier with aimed rifle in foreground with partially superimposed image of a field worker harvesting wheat with a sickle
This poster proclaims that harvesting the land is as important for the war effort as winning battles. The message comes to life in the images of the hard working fighter and peasant. The rifle carried by the fighter (probably a German-made Karabiner 98k) and the sickle used by the peasant intersect near the center of the scene, underscoring the need for their joint effort. The outbreak of the Spanish Civil War in July 1936 was followed by economic upheaval. In the area of agriculture, most of the grain-producing areas of the country were soon controlled by the Nationalists. On the loyalist side, revolutionary takeover of much of the land produced irregular results, and often made it difficult to supply the large cities and the front. Many peasants abandoned their land, and refugees from the advancing rebel army crowded into urban areas. The ensuing food shortage was made worse by problems in the distribution of foodstuffs. It was this situation that caused the government and other organizations to put out messages like the one in this poster. The poster was issued by the Ministry of Public Instruction, one of the most active agencies in the production of propaganda during the war. The ministry issued many of its posters in Madrid between early September and early November 1936. The type of cap worn by the fighter in this poster, with a short tassel hanging in front, became a symbol of the popular militias during the first months of the war. The rolled-up sleeves of the same figure serve to emphasize the informal nature of his outfit. The portrayal of what appears to be a member of a militia (and not of the regular army) in a poster issued by the government reflects the lack of homogeneity and organization in the republican forces in the early part of the war. Hardly anything is known of Jesús Helguera, the author of this poster. During 1936, he worked in the production of propaganda for the government in Madrid. Later, he worked with the youth organization Juventudes Socialistas Unificadas in Barcelona. The fact that his name is not otherwise recorded suggests that he may have come from the advertising arts, where there was little room for name recognition. The dynamic poses of the militiaman and the peasant in this scene, and the suggestion of a narrative sequence that stems from the use of different colors in the juxtaposed figures, is reminiscent of images used in billboards.
Special Collections & Archives, UC San Diego, La Jolla, 92093-0175 (https://lib.ucsd.edu/sca)
Spain, Ministerio de Instrucción Pública (sp)
Type
image
Format
1 print (poster) : lithograph, 3 cols. ; 100 x 70 cm
Form/Genre
Posters-Spain-1930-1939.
Propaganda-Spain-1938.
Identifier
ark:/20775/bb2628825p
Subject
Anti-fascist movements--Spain--Posters
Political posters, Spanish
War posters, Spanish
Harvesting--Political aspects--Spain--Posters
Posters-Spain-1930-1939
Propaganda-Spain-1938
Spain--History--Civil War, 1936-1939--Posters
Spain--History--Civil War, 1936-1939--Propaganda
Place
Spain
History
Civil War, 1936-1939
Posters
Propaganda

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