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Rights Holder and Contact
Haryacha, Polina
Description
The project aims to tackle the challenges that video game publishers face when utilizing customer data for marketing campaigns optimization. The proposed solutions include constructing a knowledge graph to consolidate data from multiple sources and applying Social Network Analysis to identify gaming communities and key players who can effectively spread the message to the target market. The end product will provide video game publishers with a set of data-driven tools to identify community leaders based on product genre, competition and previous coverage. Research Data Curation Program, UC San Diego, La Jolla, 92093-0175 (https://lib.ucsd.edu/rdcp) Haryacha, Polina (2023). Video Games Knowledge Graph Analysis. In Data Science & Engineering Master of Advanced Study (DSE MAS) Capstone Projects. UC San Diego Library Digital Collections. https://doi.org/10.6075/J0JQ117K
Type
dataset
Identifier
ark:/20775/bb33898066
Language
English
Subject
Key player problem (KPP) Data Science & Engineering Master of Advanced Study (DSE MAS) Knowledge graph Capstone projects Centrality Twitch Steam Video games Social network analysis DSE MAS - 2023 Cohort
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