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Description
Performing Arts (including Performance Art) Sculpture and Installations "The Good Rumor Project" appropriates and replicates the model of a social experiment. In seeking to invert the more common negative effects of rumor Wrange and his collaborators constructed two "good" rumors: one about people in Tijuana that was spread in San Diego and one about people in San Diego that was spread in Tijuana. In contrast to normal rumors, the "good" rumors were created in dialogue with the actual subjects of the rumors through a series of focus groups. The "good" rumors were disseminated through a multifaceted strategy that combines some of the most advanced marketing techniques - viral/ word of mouth marketing - with structures borrowed from rumor theory as well as recent research on small-world networks and social network analysis. By tracing the organization of the interdependent communication channels in the border zone, as well as the spatial and temporal development of the "good" rumor, Wrange/ OMBUD reveal how Society is predicated on an ever evolving communicative process. --inSite_05 Born digital Special Collections & Archives, UC San Diego, La Jolla, 92093-0175 (https://lib.ucsd.edu/sca) This video file was extracted from a DVD-R from the InSite Archive (MSS 707, Box 257, DVD 05-60) [Title, Date]. InSite Archive. MSS 707. Special Collections & Archives, UC San Diego. Tijuana (Baja California, Mexico)
Type
moving image
Format
Digital video (1 minute, 32 seconds)
Form/Genre
public art sculpture (visual work) installations (visual works)
Identifier
ark:/20775/bb3450104h
Language
English
Subject
Boundaries Political art Rumor Communication (function) Humor Border art Focus groups Performance art Video art Information signs Public art Sculpture (visual work) Installations (visual works) Mexican-American border region San Diego (Calif.) Tijuana (Baja California, Mexico) InSite_05
Place
Mexican-American border region San Diego (Calif.) Tijuana (Baja California, Mexico)
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