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Image / Techno-balero: detail view of market

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Title
Techno-balero: detail view of market
Creator
Salvo, Roman de (American artist, born 1965)
Contributor
InSITE2000
Date Created and/or Issued
2000
Contributing Institution
UC San Diego, Special Collections and Archives
Collection
inSite Archive: Selections
Rights Information
Unknown
Constraint(s) on Use: This work may be protected by the U.S. Copyright Law (Title 17, U.S.C.). Use of this work beyond that allowed by "fair use" requires the written permission of the copyright holders(s). Responsibility for obtaining permissions and any use and distribution of this work rests exclusively with the user and not the UC San Diego Libraries. Inquiries can be made to the UC San Diego Libraries department having custody of the work.
Use: This work is available from the UC San Diego Library. This digital copy of the work is intended to support research, teaching, and private study.
Description
Sculpture and Installations
San Diego-based artist Roman de Salvo created a project for inSITE2000 that followed his line of tongue-in-cheek works while at the same time cleverly pointing at issues of relevance and depth in contemporary culture and society. Using the balero, an iconic, inexpensive Mexican toy most often bought by tourists visiting Tijuana, de Salvo created the simulation of a high-tech video arcade game. With elements high and low coming together, de Salvo installed three "Techno-balero" stations in a typical downtown Tijuana market where one could play the baleros by manipulating a joystick that moved a mock "video" screen or, in actuality, a low-tech blinky image, showing the balero being played. As participants would successfully win each time the game was played, chimes connected to the joystick would ring in the background. --inSITE2000
Special Collections & Archives, UC San Diego, La Jolla, 92093-0175 (https://lib.ucsd.edu/sca)
This image is a scan of a 35mm color slide from the InSite Archive (MSS 707, Box 309, Folder 03, Item 090)
[Title, Date]. InSite Archive. MSS 707. Special Collections & Archives, UC San Diego.
Pasaje Gómez Market, Tijuana (Baja California, Mexico)
Type
image
Format
Balloons (toys)
Form/Genre
installations (visual works)
sculpture (visual work)
Identifier
ark:/20775/bb8057659t
Language
No linguistic content
Subject
Games
Tops
Border art
Boundaries
Humor
Color
Installations (visual works)
Sculpture (visual work)
Mexican-American border region
InSITE2000
Place
Mexican-American border region

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